It’s not quite like selling water on the desert, but it comes close.

Butt-Lite
It is America’s affinity for beer.
Long before the advent of today’s “celebrity spokesman,” no less a celebrated and accomplished figure than Benjamin Franklin described the quest to quench his thirst in theological terms.
The printer, scientist, inventor, statesman and founding father reportedly said, “Beer is proof that God loves us and wants us to be happy.”
That’s why it is somewhat strange that Franklin’s Philadelphia, the “City of Brotherly Love” and home of a prominent Ivy League institution, played a contributing role in a recent decision that most beer drinkers hate. Continue reading